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They were flexible in the fifties too

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Tuesday, February 19th, 2008 at 2:26 pm
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They were flexible in the fifties too: “

bam_exp

Last year we wrote a post on flexible identity design that seemed to strike a chord in the design world. One of our earliest examples was this marvellous project in the seventies for Boston’s WGBH TV.

WGBH_400

We’ve received many emails since with other nominations to be included in the flexible hall of fame, such as Bruce Mau’s interesting scheme for the NAI in the early nineties, but now we have an interesting addition to the canon from much, much earlier.

Jon Hewitt, writing on Speak Up, has pointed out the scheme that Karl Gerstner did for Boîte à musique, a Basel record shop, in 1959. Very interesting - who’d have thought that one of the doyennes of the Swiss style could be quite so open to change.

bam_system

“

(Via the johnson banks thought for the week.)

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