Gentamicin eye drops without prescription, one company, ten brands: lessons from retail for tech companies: "
Lots of folks are unaware that multiple brands are owned by the same company (e.g., the same company owns Gap, Banana Republic, Old Navy). Consumer activists often complain that this practice is deceptive because it tricks consumers into believing that there are big distinctions between brands when, often, gentamicin eye drops pill, the differences are minimal. Gentamicin eye drops price, Personally, while I'd love to see more consumer brand awareness, but I think that brand distinctions play an important role, gentamicin eye drops from india. I just wish that the tech industry would figure this out.
I'm a relatively educated consumer and I'm also one of the most brand-loyal customers out there. Gentamicin eye drops without a prescription, When it comes to food and personal care products, many of my brand decisions come down to smell and taste, even when these are completely manufactured in a lab in New Jersey to differentiate soaps, cheap gentamicin eye drops no prescription, toothpastes, Gentamicin eye drops cheapest price, and other products that are chemically identical. I buy All laundry detergent and not other Unilever brands (Surf, Wisk) or P&G brands (Tide, Gain, Cheer) simply because it smells better, gentamicin eye drops without prescription. When it comes to clothes, fit trumps everything, gentamicin eye drops alternative.
In other words, Buy gentamicin eye drops us, my purchasing decisions are heavily affected by 'interface.' (Politics and convenience too...) When a company changes the interface, I get cranky. I'm still cranky with my favorite pretzel brand for eliminating the air bubbles in their pretzels that allowed for more salt to build up, find gentamicin eye drops online. The reason that I'm committed to most consumer brands is not because I love the company. Gentamicin eye drops without prescription, For many products, I'm not even influenced by the lifestyle being sold. Gentamicin eye drops in uk, I simply love the interface. Luckily, most retail companies get that their interface matters and when they futz with it, gentamicin eye drops online stores, they create a separate brand or segment the primary brand into 'Original' and 'New with XYZ.' In the world of retail, Buy gentamicin eye drops in canada, a brand represents its interface. There are interfaces I like, those that I don't, buy generic gentamicin eye drops online, and those that I'm completely ambivalent about. Gentamicin eye drops order, But the interface often matters a whole lot more than the 'features.'
Why do technology companies often fail to understand branding the way retail folks do. Many think that they can change the interface at whim to spice-up their product, gentamicin eye drops without prescription. They approach user retention as user lock-in, rather than user satisfaction and commitment, cheapest gentamicin eye drops. They try to shove everyone into the same interface in a one-size-fits-all paradigm that tends to fit few. Gentamicin eye drops pills, Why?.
Unfortunately, I don't think that many companies are aware of the limitations of their brands, free gentamicin eye drops. Gentamicin eye drops without prescription, When they're flying high, their brands are invincible and extending it to a wide array of products seems natural. Yet, Buy discount gentamicin eye drops, over time, tech companies' brands get entrenched. Certain users identify with it; others don't, no rx gentamicin eye drops. New products using that brand enter into the market with both cachet and baggage. Buy gentamicin eye drops canada, Yet, tech companies tend to hold onto their brands for dear life and assume users will forget. Foolish.
We all know that youth talk about certain products as 'sooo last year.' This tends to cover a genre rather than a brand, gentamicin eye drops without prescription. Yet, cheap gentamicin eye drops pharmacy, teens also have plenty to say about the brands themselves. Drug gentamicin eye drops online purchase, Yahoo. and AOL, for example, gentamicin eye drops free sample, are for old people. Tablet gentamicin eye drops, When I asked why they use Yahoo. Gentamicin eye drops without prescription, Mail and AOL Instant Messaging if they're for old people, they responded by telling me that their parents made those accounts for them. Furthermore, email is for communicating with old people and AIM is 'so middle school' and both are losing ground to SNS and SMS, cheap gentamicin eye drops internet. While Microsoft is viewed in equally lame light amongst youth I spoke with, Order cheap gentamicin eye drops, it's at least valued as a brand for doing work. Yet, even youth who use MSN messenger think that msn.com is for old people, buy gentamicin eye drops online. Why shouldn't they. When I logged in just now, the main visual was a woman with white hair sitting on a hospital bed with the caption '10 Vital Questions to Ask Your Doctor.'
Take a look at all of the major portals attempting to reach universal audiences, gentamicin eye drops without prescription. Gentamicin eye drops medicine, Now imagine yourself as a teen. Why would you even visit them. Even if you were the rare teen who cared about Autos, buy gentamicin eye drops overnight delivery, Careers & Jobs, Cheap gentamicin eye drops from usa, Dating & Personals, Finance & Money, Health & Fitness, get gentamicin eye drops, or Real Estate, Buy gentamicin eye drops online australia, one click in and you know that this content is not targeted at you. Even the sites that allow you to 'personalize' your modules rarely let you get rid of these or make them relevant to you. Gentamicin eye drops without prescription, To make matters worse, now that these companies are heading towards mobile, they are taking these one-size-fits-all interfaces and cluttering up the phones. Ugg, buy gentamicin eye drops cheap. Why. Gentamicin eye drops tablets,
I would like to offer two bits of advice to all of the major tech companies out there: 1) Start sub-branding; and 2) Start doing real personalization.
If you're creating a new product, launch it with a new brand, gentamicin eye drops overnight shipping. Put your flagship brand on the bottom of the page, letting people know that this is backed by you - this is not about deception, gentamicin eye drops without prescription. Advertise it alongside your flagship brand if you think that'll gain you traction. Cheap gentamicin eye drops tablet, But let the new product develop a life of its own and not get flattened by a universal brand. Some products should be niche, especially those targeted at youth; while youth are happy to use well-established tools, buy gentamicin eye drops online without prescription, they also like to distinguish their practices from those of adults and mature into new brands. Online gentamicin eye drops, In other words, they aren't going to fall to your lock-in for very long. Gentamicin eye drops without prescription, If you're buying a well-established brand, don't flatten it, especially if it's loved by youth. Kudos to Google wrt YouTube; boo to Yahoo, find gentamicin eye drops without prescription. wrt Launch. Order generic gentamicin eye drops, Even at the coarse demographic level, people are different; don't treat them as a universal bunch, even if your back-end serves up the same thing to different interfaces.
Personalization is more than skinning and moving modules around. Give me a blank slate and let me add modules that might be relevant to me. Alternatively, make some good initial guesses based on what you know about me and let me modify them from the getgo, gentamicin eye drops without prescription. Help me find the modules that are most likely to appeal to me - you already have a lot of data on what it is that I do; use it for something that helps me. This is particularly important if there are going to be a bazillion Apps or Gadgets or Widgets out there because I don't want to comb through the crud. A targeted interface is just as important as a targeted ad.
Above all, understand that no brand is universally loved and one size does not fit all. Gentamicin eye drops without prescription, Most of us look like idiots in XXL shirts and we don't want our technology interfaces to be XXL. People like brands that fit them like a glove. The tech industry serves up ads this way; why doesn't it get this when it comes to their own brand. Technology is well positioned to create sub-brands and personalize those brands from there. It's high time for the tech industry to grow up and start doing so.
Similar posts: Neurontin online without prescription. Nolvadex online without prescription. Phenergan online without prescription. Provera online without prescription. Zanaflex online without prescription. Arimidex online without prescription. Atenolol online without prescription. Coumadin online without prescription. Crestor online without prescription. Elavil online without prescription.
Trackbacks from: Buy accupril without prescription. Buy yagara (herbal viagra) without prescription. Buy heartz (medium dogs) without prescription. Buy chantix without prescription. Buy jungle burn without prescription. Buy levitra without prescription. Buy plavix without prescription. Buy nexium without prescription. Buy viagra without prescription. Buy premarin without prescription.