Blogging is hot. It’s official: “

British magazine Design Week’s annual Hot Fifty supplement is out this week. This is an annual piece that by the magazine’s own admission often features the same old names, you know, Apple, Audi, John Sorrell, yada yada.

But its selection jury usually crowbars in a few interesting things amongst the traditional back-slapping, such as Three Trees Dont Make a Forest venture, or the bizarrely named manufacturer of high-end sailing boats called Wally Yachts (yes, true).

And in an interesting development, this year’s jury has even found a place in the fifty for blogging (albeit as a catch-all title). But hey, let’s not grumble, for a international design magazine to acknowledge the power of such pixel-based competition as Design Observer, more recent sites such as Creative Review’s blog and the likes of dezeen.com there’s obviously something afoot here. They even had space to mention Thought for the Week.

It will be interesting to see when (or if) the catch-all title of ‘blogging’ gets forgotten and the sites themselves (rather than the phenomenon) are recognised in their own right.

“

(Via the johnson banks thought for the week.)

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